Senior Digital Marketing Specialist

Key Requirements:

• 1+ years of experience in recruitment marketing
• Experience with all social media channels and best practices
• Proven experience contributing to digital marketing strategies and campaigns
• Experience in website CMS platforms and SEO best practices
• Experience with marketing automation platforms and email best practices
• Ability to create and send emails, and monitor multiple nurture campaigns at once
• Understand progressive profiling and lead generation tactics
• Knowledge of paid digital advertising programs with Google, Bing, social media ads and more
• Experience with Adobe Creative Suite, Adobe Experience Manager, Hootsuite, PowerPoint, Salesforce and Pardot a plus
• Bachelor's degree in marketing, communications, business or related field

Day to Day Responsibilities:

• Assist Digital Marketing Manager with executing daily digital marketing efforts across email, web, social and more
• Define creative ways to help recruit talent across the portfolio through digital channels (i.e. online job fairs, social media events, advertising, etc.)
• Act as digital marketing consultant for brand recruitment efforts
• Assist Digital Marketing Managers with planning, presenting and executing comprehensive end-to-end digital marketing campaigns
• Understand and effectively communicate campaign results and analytics
• Website content authoring and editing
• Work with Paid Media Manager to ensure the strategy for search, display and social ads align with the brands vision
• Create and send consumer and dealer-facing emails on behalf of the brands using templates built by the Marketing Automation Manager

Qualifications:

• Experience level: Entry Level
• Minimum 1 year of experience
• Education: Bachelors

Skills:

• social media
• digital marketing
• Recruitment